A purpose-built loyalty platform, designed to last.

Project

New WordPress Platform

Collaborative Agency

Dwarf

Client

Tork

ABOUT

Tork Club is Essity Denmark’s closed loyalty platform for professional hygiene sales representatives across Denmark. Members earn points by completing product knowledge quizzes and spend them in a points-only rewards shop. Webnorth rebuilt the platform, delivering a secure, performant, fully Danish membership system, designed to Tork’s global brand identity and ready to scale to 600+ active members.

Members log in to a personalised dashboard with pending quizzes, current points, their assigned Tork consultant, and the latest product news. Quizzes open in a focused overlay with one question at a time and immediate feedback before returning members to the overview with their updated score. The shop filters products by point range, so members know what they can afford, and checkout uses points only with no currency shown anywhere on the platform.

INDUSTRY

Professional Hygiene

PROJECT TYPE

Full rebuild /
Membership Platform

DURATION

12 months

LANGUAGE

Danish

CORE TECHNOLOGY

WordPress, ACF Pro,
WooCommerce, Cloudflare

PROCESS

Five phases and one rule, nothing ships until it's right.

We started with a code review that ruled out the existing build entirely and finished with a live platform, 420 migrated members, and a service agreement in place from day one.

Analyse

Webnorth analyzed the existing platform and defined the foundation for a new WordPress and WooCommerce solution.

The work covered functionality, technical requirements, and a scalable architecture aligned with Tork’s global brand standards.

Scope

Full specification finalized and signed with Essity Denmark. Estimation completed with the project team.Sprint structure defined; project boards prepared.

Build: Phase 1

Custom WordPress theme from scratch. ACF-powered modular page builder. Purpose-built quiz and points engine. WooCommerce shop running on a custom Points currency introduced specifically for Tork Club.

Build: Phase 2

Member registration and approval workflow. 8 Danish transactional email templates. Mailchimp newsletter integration. Member data migration scripts. Full WCAG 2.1 AA technical implementation.

Test

Internal QA across all features, browsers, and devices. Cross-platform testing on iOS and Android (Edge, Chrome, Safari, Firefox). WCAG 2.1 AA technical compliance checks.

Client review of staging site for content upload and approval. Correction cycles closed.

Go-live

Cloudflare DNS switched from Punktum.dk. Two-factor authentication enabled for administrators. Final member data migration completed. Monitoring activated. Handover meeting with Tork covering backend, key functionalities, and ongoing processes completed.

ARCHITECTURE DECISIONS

Built from the ground up and designed to last.

Three decisions locked in before the first sprint started, because the right foundation matters more than a fast start.

A clean custom WordPress build, no page builders

Webnorth built the platform as a custom WordPress theme with Advanced Custom Fields (ACF) as the structured content backbone, rather than relying on Elementor or any other currency page-builder plugin stack.

ACF gives editors full control over content layout through reusable modular blocks, while keeping the codebase maintainable, performant, and free from third-party plugin fragility. Editors can build and modify entire content pages without developer involvement.

A purpose-built quiz and points engine

The commercial core of Tork Club, earning points through quizzes and spending them on rewards, has no off-the-shelf equivalent.

Webnorth built a fully custom engine: server-side validated multiple-choice quizzes, configurable point values per question and per completed quiz, automatic expiry, birthday point credits, a complete transaction log, and a full admin dashboard. The engine is secure, auditable, and editable directly from the WordPress backend.

WooCommerce as the shop foundation, with full points override

Instead of building a custom shop from scratch, Webnorth used WooCommerce for product management, cart, checkout, and order workflows, then replaced the pricing layer with points.

Tork’s team gets a familiar editor experience, while members never see currency in the shop. Point balance is validated server-side at checkout, and a custom supplier role lets warehouse partners manage shipments without full backend access.

TECH STACK

A modern, maintainable, purpose-fit technical stack.

WordPress CMS and platform foundation All templates, layouts, and logic are custom, no page-builder dependencies.
ACF Pro Structured content model Flexible modules power the modular page builder. Custom fields define all data relationships across the Quiz, Company, and Consultant post types.
WooCommerce E-commerce engine Product catalog, cart, checkout, and order management. All monetary pricing fully replaced with point values throughout.
Custom Quiz & Points Engine Purpose-built Server-side quiz validation, point accrual and expiry (cron), birthday credits (cron), full transaction log, admin dashboard.
GitLab CI/CD Deployment pipeline Dev → staging → production releases.

RESULTS

A platform that shipped clean and landed running.

Every member account intact, every system event handled automatically, and a codebase that won’t collapse when a plugin updates, built on infrastructure with room to grow into.

420+
Members migrated

8
Email templates

0
Page-builder plugins

600+
Active members

Testimonial

“We have had a very positive experience working with Webnorth on the development of Tork Club, our loyalty program. From start to finish, they were engaged, solution-oriented, and highly skilled at translating our requirements into practical and effective solutions. This resulted in a well-functioning, user-friendly platform that fully met our expectations.

Throughout the project, they remained flexible and handled feedback and adjustments in a professional and structured manner. We achieved all of our objectives and are very pleased with the final result. We can therefore confidently recommend Webnorth as a reliable and trustworthy business partner.”

Mette Christiansen, Sales and Marketing Coordinator at Tork Club