Bringing Northflare Energy’s new brand to life digitally.

Project

Full build

Collaborative agency

Pravda

Client

Northflare Energy

ABOUT

After nearly two decades as CM Biomass, the company became Northflare Energy, with a new name, brand and visual identity developed by Pravda. Webnorth translated the new design into a custom WordPress platform built around 17+ reusable ACF modules and four custom post types, giving the editorial team a structured and flexible way to manage content.

The platform includes multiple hero variants, mega-menu navigation, responsive layouts, animations, filtering and search across structured content. The modular setup gives editors control over page composition while keeping the Northflare Energy identity consistent across the website. Webnorth handled the technical build, QA, performance optimisation, content set up and launch preparation.

INDUSTRY

Energy / Biomass

PROJECT TYPE

Full build

DURATION

14 weeks

LANGUAGE

2 languages:
English (primary)
and Danish

CORE TECHNOLOGY

WordPress, ACF Pro,
Polylang, Cloudflare Turnstile

PROCESS

Keeping the rebrand intact through development.

Pravda’s design system was translated into reusable modules, responsive behaviour and a structured backend, with development and QA organised across five sprint deliveries.

Analyse

Pre-startup review, visual identity handover from Pravda, website design in Figma based on the new identity, content delivery guidelines, project infrastructure setup, technical specification, and ongoing alignment with Pravda.

Scope

Technical specification finalised, project scope and estimation completed, and development structured across five sprint deliveries.

Build: Phase 1

A custom WordPress theme was developed with 17+ flexible ACF modules, four custom post types, multiple hero variants, mega-menu navigation, animations and integrations.

Build: Phase 2

The bilingual platform was built with Polylang and a responsive four-breakpoint grid, with continuous code review and QA throughout development.

Test

Internal QA by Webnorth was followed by external testing by Pravda and Northflare Energy, covering cross-browser and cross-device compatibility, visual consistency, accessibility, animations and performance.

Go-live

DNS configuration, redirect implementation, caching and performance optimisation, monitoring setup, 2FA, staging cleanup and final launch preparation, followed by the website launch.

ARCHITECTURE DECISIONS

Modular WordPress, with brand consistency built in.

Three key architecture decisions shaped a WordPress setup that gives Northflare Energy editorial flexibility without compromising Pravda’s visual system.

Custom WordPress theme with ACF Pro

Webnorth built a purpose-made WordPress theme with ACF Pro, providing full control over performance, responsive behaviour and design consistency.

Each module is built to reflect the approved Figma design while giving the editorial team a structured and flexible backend for managing content.

Polylang for bilingual content

Polylang was selected to manage the English and Danish versions of the website with a lightweight and flexible setup.

Each language version can be managed independently while translations remain connected, providing a clear editorial workflow and a scalable foundation for multilingual content.

Modular content architecture

The website was built around a flexible library of 17+ reusable ACF modules, allowing the editorial team to create and maintain pages within a consistent design system.

The modular structure provides flexibility across different content types while ensuring that the Northflare Energy visual identity remains consistent throughout the website.

TECH STACK

The technology supporting a biomass business across the full supply chain.

WordPress CMS and custom theme Powers the website, including dedicated content structures for Products, People, Locations and Pages.
ACF Pro Modular content architecture Structures 17+ reusable modules, multiple hero variants and product specifications within a controlled editing system.
Polylang Multilingual content management Connects translated content and manages language-specific pages within the same WordPress installation.
Cloudflare Turnstile Contact form protection Protects form submissions from bots without adding visible CAPTCHA challenges to the user experience.
Matomo + Real Cookie Banner Analytics and consent management Provides privacy-focused analytics alongside GDPR-compliant cookie consent and tracking control.

17+ Reusable content modules

Editors can build and maintain pages using a library of 17+ reusable ACF modules, each developed to match Pravda’s approved design system. The setup includes multiple hero types, statements, sliders, timelines, stats, CTAs, product listings, people directories, location content and more.

Modules can be added, removed and reordered directly in WordPress, giving the editorial team flexibility without needing a developer for everyday page changes. Each module also follows defined layout, responsive and styling rules, so new pages can be created freely while the Northflare Energy identity stays consistent across the site.

4 custom post types
Products, People, Locations, and Pages, each with taxonomy-driven filtering and scalable architecture.

2 languages supported

Full English and Danish content managed independently from a single CMS with linked translations.

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SERVICE AGREEMENT

Hosting and support beyond launch.

Northflare Energy is hosted by Webnorth under an ongoing hosting agreement, with a maintenance and support voucher covering further work after launch. The setup gives the team a clear way to handle updates, fixes and continued development as the website evolves.

See the full service agreement