Apento is a Danish Microsoft consultancy with specialists in Azure, Modern Work, Security, and Compliance. As the company evolved, it became clear that its visual identity and brand story no longer reflected the business’s reality. Apento therefore embarked on a comprehensive rebranding process together with the branding agency Pravda. As a natural extension, the need for a new website emerged. For this task, they chose Webnorth.
Webnorth developed a custom WordPress platform with a modular content architecture powered by ACF Pro, no page builder, no shortcuts. The result gives Apento’s editorial team complete control over consultant profiles, partner listings, service pages, and content publishing, all without developer involvement. A platform built to represent the business as it is today, and scale with it tomorrow.
INDUSTRY
IT Consulting & Advisory,
Microsoft Technologies
PROJECT TYPE
Full build
DURATION
4 months
LANGUAGE
Danish
CORE TECHNOLOGY
WordPress, ACF Pro, HubSpot
PROCESS
From a new brand identity, to a platform that runs itself.
We scope before we build, test before we ship, and hand over something the team can actually use.
Five structured phases, from requirements to go-live, so nothing is guessed, nothing is rushed, and the editorial team is ready from day one.
1
Discover & scope
Requirements mapped with Pravda and Apento. SEO/GEO session held, HubSpot scoped, sitemap agreed, and Pravda's design direction approved.
2
Build: Phase 1
Specification signed, Figma handover approved. Full team aligned on scope, estimates, and timeline. Plan shared with Pravda and Apento.
3
Build: Phase 2
Custom WordPress theme built. ACF Pro, service cards with video, people directory, HubSpot embeds, global search, and animated footer delivered.
4
Test
Internal QA completed, Pravda approved the build, Apento tested externally. Covered functionality, cross-browser, cross-device, and WCAG 2.1 AA compliance.
5
Go-live
DNS, redirects, Cloudflare, SSL, caching, and monitoring configured. Security review completed and site launched.
ARCHITECTURE DECISIONS
Every technical choice made so editors never need a developer.
Three decisions made before a single line of code was written, each one trading short-term convenience for long-term editorial independence, and each one holding up.
WordPress with a custom theme, no page builder
Pravda’s design required precise, pixel-accurate implementation that a visual page builder would compromise. We built a fully custom WordPress theme and used ACF Pro to give Apento’s editorial team structured, modular control over every page, without exposing them to code or layout logic.
The result is a backend that is both stable and immediately familiar to anyone who has used WordPress before.
HubSpot via embed, not a custom integration
Apento manages lead capture, event registrations, and newsletter signups through HubSpot. Rather than building a custom integration that would lock form management into development cycles, we implemented HubSpot via embed.
This means Apento can create and deploy new forms for campaigns, webinars, and events entirely independently, no development work required.
Managed hosting on Google Cloud
Apento had specific infrastructure requirements: automated backups, Cloudflare protection, IPv6 support, SSL management, and a verified security standard.
Webnorth’s managed Google Cloud environment in Helsinki covers all of these in a single service agreement, with daily backups, Cloudflare proxying all traffic, and automatic SSL certificate renewal via Let’s Encrypt.
TECH STACK
A custom stack built for editorial independence and long-term stability.
WordPressCMS and custom themeNo page builder. Four custom post types: Posts, Partners, People, and Pages, each with its own template.
ACF ProStructured content modelFlexible Content field lets editors compose pages from reusable modules without touching code.
HubSpot (embed)Form managementForms created and managed in HubSpot by Apento, deployed to the site via embed.
CloudflareCDN and security layerDDoS protection, performance optimisation, and traffic routing. Configured by Webnorth on Apento's existing account.
Yoast SEOSEO configurationMetadata management and search visibility configuration across all content types.
30+ consultant profiles
Apento’s business runs on its people. The new site includes a fully searchable consultant directory, filterable by category: Administration, Sales & Management, and Consultants. Name and title search are built in as well.
The directory was built around editorial independence. Apento’s team can add new consultants, update profiles, and reorganise the directory without any developer involvement. A structured backend keeps these updates straightforward and gives the team full control over the content.
Every profile follows the same template, so adding people as the team grows requires no structural changes to the site. The directory is built to scale with Apento as the team and business grow.
4 content types
Posts, Partners, People, and Pages, structured content types that give Apento’s team full editorial control over every section of the site.
8 technology partners
Microsoft, AppViewX, BlueVoyant, Nerdio, PatchMyPC, Rubrik, and Xink, all listed in a dedicated Partners section built to expand as the business grows.
CONTACT US TODAY
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