Simplicity in its finest form.
About
Erik Magnussen firmly believed that his designs should not only serve a practical purpose for users but also add aesthetic charm to their homes. With a methodical and curious approach to each project, Magnussen sought to refine both form and function — no matter the starting point.
Throughout his prolific career, Erik Magnussen created numerous iconic products, driven by the enduring belief that there is always room for improvement and refinement. His passion for the creative process led him to constantly hone his methods.
Learn more about our collaborative approach at Webnorth.
How we work
The philosophy of prioritizing simplicity and allowing the products to speak for themselves was the guiding principle for AM Copenhagen.
Through close collaboration, we succeeded in creating a standout website with a strong focus on simplicity. This approach was strategically designed to highlight the brand’s solid identity and compelling content — resulting in an engaging digital experience for visitors.
