Date:November 27, 2025
Black Friday is approaching!
“Are we ready for Black Friday?” is a sentence that every year makes the pulse rise a little for many webshop owners. Even with finished campaigns and correctly set up discount codes, there is always a recurring concern. The question is whether the technology will hold.
When traffic suddenly doubles and many users take actions at the same time, your website needs to be able to keep up. If it doesn’t, you risk losing sales on the most important shopping day of the year.
At Webnorth, we work purposefully to remove that uncertainty. Our customers approach Black Friday with peace of mind because we review all critical points well in advance. This includes everything from server load and caching layers to checkout flow and payment integrations. We make sure the site is built in a structured way, that performance holds up, and that there are clear plans for operations.
We have put together five points that you should review before Black Friday if you have a WordPress site. These points are especially relevant for those using WooCommerce.
1. Load testing and capacity
It is important to know how much traffic your site can actually handle. A simple load test reveals bottlenecks before they affect customers.
2. Cache, CDN, and server configuration
Optimized caching and a correctly configured CDN make a significant difference to speed and stability. This is especially important under high load.
3. Checkout and payment
All steps in the checkout process must be fast and stable. Even small delays can increase the number of abandoned carts.
4. Plugins and updates
Too many plugins, or outdated versions, create a risk of conflicts and slow response times. A review ensures that everything is up to date and works as it should.
5. Monitoring and readiness
You should have active monitoring throughout the entire Black Friday period. This makes it possible to react quickly if something changes.
If you want to be sure that your WordPress site can handle the pressure, we are happy to help with a quick technical review. It provides peace of mind on the day and can make a big difference to revenue.